Step-by-step guide on how to create Group Boards
As my last blog was about finding and joining Group Boards, I thought it would be helpful to follow that with a blog about how to create Group Boards.
If you’re a beginner and you haven’t set up any Boards on Pinterest yet, please look at this post before you continue below.
I’ve not created Group Boards before so today I’ve gone ahead and turned one of my Boards into a Group Board.
It is so simple. You just need to know what to do.
Benefits of creating Group Boards
Creating Group Boards has several benefits, the same as joining one to a certain extent. It can help:
- Increase followers, people you would never have come across on a global scale
- Increase the reach of your Pins, getting them shared across a larger number of Pinners
- Get more clicks through to your blog or website and increase page views
- Build a community with influencers that have something credible to share
All a Group Board is, is when you invite fellow Pinners to collaborate and Pin to one of your Boards.
It’s best that you do this with Boards that are already populated and popular. Making sure that the Pins on the Board you want to create into a Group Board are valuable and relevant Pins related to that Board’s description.
Business Pinterest Board
I’ve done this over time with the Board that I have chosen to turn into a Group Board, which is my Business Pinterest Board. This has £1.5k Pins and 932 followers. So, I felt that this was a substantial enough number of Pins and followers to attract the attention of Pinners and influencers who I want to collaborate with on this Board.
I want to see how Group Boards work and do they make a difference.
Secret or public Board
You can either set up and populate your Board secretly and then make it public or you can have a public Board straight away that you Pin to over time. When you have enough quality Pins on the Board then you can approach fellow Pinners to collaborate.
If the Board is sparse fellow Pinners may not want to join the Board.
You’re going to be more successful if the Board is full of valuable Pins and it has a good number of followers. This will encourage people to accept your invite.
Before inviting Pinners to join the Board you must make sure that you follow each other, or at least follow a Board. This is annoying as some of the influencers in the Pinterest niche don’t follow me, even though I follow them. However, that’s a hurdle I’ll overcome later once it’s set up and running.
It’s all about consistency, communication, influencer marketing and building relationships. Getting your name out there and developing a brand, a brand with a good reputation. And being focussed.
Closed Group Board
Naturally if the Board is going to have a closed Group of people you know or work with, then you don’t have to concern yourself with the number of Pins on the Board, you can just invite them to join.
Inviting people to boards
All you’ve got to do is go to the Board you want to change into a Group Board and click on the edit icon.
Make sure the Description of the Board is accurate and edit this to highlight that it is a Group Board. It’s important to be clear and concise about what the Board is about. Explain how to join either by private messaging or emailing you (make sure you remember to put your email address in the description). Advise collaborators, giving them boundaries and guidelines on the number of Pins per day they can Pin and what to Pin. Ensure you tell them not to SPAM.
This is what I’ve put on my Business Pinterest Boards
“Pinning hints, tips, hacks and resources. This Board is for Pinterest junkies. People who are searching for ways to improve how and what they Pin. How to get more followers, saves and clicks through to blogs and websites to increase page views and sales.
To be added as a contributor you need to follow this Board and me. Send me a private message or email heather(at)btopenworld.com if you would like to join. Please don't SPAM. Pinterest content only. No more than 5 Pins per day.”
You’ll see a ‘Collaborator’s Box’ underneath the Description, this is how you invite people to join the Board. Type the name, username or email address in the box.
I know that I don’t have to say this, however, please note that they must have an account with Pinterest beforehand.
A list of suggested names will appear, click on the correct name and Pinterest will then invite them by email or notify them about the invite on your behalf.
Be selective. Don’t invite randomly. The people you invite need to be passionate about the information on your Board. To have an interest in the topic and will value its content. You don’t want your Boards to be get SPAM.
Check their Boards out. Make sure they Pin respectively. See if they are as passionate about the topic as you are and if they are they will help you populate your Group Board with quality content.
To create a great Group Board, you need people of like minds. I have invited Pinners who ‘Save’ my Pinterest Pins and whose Pinterest Pins I ‘Save’ on a regular basis. They are heavily invested in Social Media including Pinterest. It’s not about the quantity it’s about the quality.
Whatever you do, don’t send multiple invites. If they want to join the Board they will.
Requests to Join
If you receive a request to join your Group Board, respond by return and add them as soon as you can. Once you’ve looked at their profile and you’re happy for them to join, let them know when you've sent them an invite so that they can look for it to accept.
Monitor regularly and engage
To have a successful Group Board, you should monitor it on a regular basis. You need to check it for SPAM and duplicates and make sure it doesn’t have unrelated Pins. Delete, delete, delete. This is a lot easier to control if you follow a strategic selection process. Quality Pinners count. If you have Pins that aren’t related on your Board it will lose followers because the quality of the content will be poor. Always remember to engage in conversation when applicable.
So, diligent monitoring, deleting and removal is critical. And if I were you I’d do this daily.
When a Pinner has accepted your invite and they start Pinning to your Board, you will receive email notifications when that person has Pinned a Pin to the Board. If you don’t want to receive notifications, you can switch this off on the Group Board.
Groups with 20 collaborators or less can take advantage of Pinterest’s group chat feature to discuss ideas and information you’re saving in real time. When you’re on the Board click on the bubble icon at the top and you can contact all the people in the Group at the same time. This is great for discussing parties if people live in different parts of the country or world.
Managing Group Boards
As the owner of the Board you can
- Invite people
- Control who can send invites
- Remove Pinners
- Remove Pins
- Delete the Board
It’s unfortunate if you must remove a Pinner from your Board, however if you do, they don’t get notified and they won’t be able to Pin the Board. The Board will be removed from their profile. The Pins that they have Pinned to the Board will remain unless you block them, which will automatically remove their Pins too. To block someone, go to 'Block or unblock someone'
Leaving or deleting a Group Board
To leave a Group Board, go to the Board, click on the edit icon and you’ll see the option to leave next to your name. If you want to remove your Pins from the Board you need to do this before you leave.
Only the owner can delete the Board entirely and once this is done there’s no going back. It’s permanent and can’t be undone. So, before pressing that button, think about it!
And finally, when your Group Board is up and running don’t monopolise it. Naturally Pin regularly, but give others a chance!
I do hope that you found this post helpful and if you have any comments please comment below or contact me through ‘Ask Heather’.